Blog
He Said, She Said – Vol. 3 – Blogging for Small Business
August 13th, 2009 by Todd Schnick
Hmmm, well this is the episode you have been waiting for. A little entertainment, theater, some drama, and a hearty discussion of an important issue – blogging for small business. Tonight’s question: what is the single most important thing a small business should do with it’s blog to benefit it’s business. Naturally, I think my answer is better than Stephanie A. Lloyd’s, but we’ll let you decide for yourselves!
In fact, we strongly encourage you to vote for the better answer. Please comment on my blog below or on Stephanie’s. You can also tweet your vote on Twitter using the #HSSS hashtag.
More importantly, if you have a better idea, please suggest it here. The two of us will be glad to engage in a discussion!
You can view Stephanie’s post of Volume 3 HERE!
Xtreme Marketing: August Workshop
August 12th, 2009 by Todd Schnick
Photo by gnsk on Flickr
“Business is a combination of war and sport.” [Andre Maurois]
On August 29th, Taryn Pisaneschi and I will conduct our second Xtreme Marketing Workshop: The Fusion of Networking, Social Media, and Personal Branding.
Marketing is as critical as ever. But the marketplace is as crowded – and as cluttered – as ever. And most people are scrambling to be remarkable in a tough environment. And they certainly aren’t having fun doing it.
I suppose you could attend any one of the many run-of-the-mill workshops that exist, or read one of millions of sales and marketing books available…
…or you could go XTREME! Add some fun, a little edge to your marketing. Attend this workshop and learn to think about your marketing a little differently.
Workshop Details:
- Saturday, August 29th
- REGISTER HERE!
- 1000AM to 300PM
- $75
- Lunch included
- Midtown Athletic Club at Windy Hill – 135 Interstate North Parkway SE, Marietta GA 30339
- Bring your laptop – Free WiFi
Todd’s Program:
- Understanding the the Xtreme Marketing Paradigm Shift.
- The Assumptions – the playbook for hand-to-hand marketing combat.
- Creating your game plan, your strategy. Yeah, dude, you need one!
- Setting up a blog. Easier than you think…
- Choose your weapons – how to determine which social media applications are right for you.
- Integrating social media into your overall marketing strategy.
- Learn the secret to creating your ideal personal brand…
Taryn’s Program
- How networking can power your personal brand.
- The fundamentals of connecting with people.
- Taryn’s Secret Dos and Dont’s
- …and how social media plays a part.
- The ONE thing you must do before you begin…
- How to MAXIMIZE your time investment – FOLLOW-UP!
- How to tell your Xtreme story in a way people will remember!
Group Program:
- Discussion of REAL WORLD case studies
- Your successes and failures. Our successes and failures!
- Design Your Own Xtreme Daily Regimen
Here is some feedback from the July ‘09 Workshop:
@positivepam Ready to explode my marketing efforts as a result of the Xtreme Marketing Seminar I’m attending right now with @toddschnick and @tarynp !!!
@cherylmettler Reviewing social media networking tips learned in my Xtreme Marketing class today presented by Todd Schnick and Taryn Pisaneschi.
@elainebylos At the Xtreme Marketing workshop. Learning invaluable information from @toddschnick and @tarynp
Video is Power to your Marketing!
August 6th, 2009 by Todd Schnick
Be An Intrepid Marketer – Recommendation No. 30
Marketing is tough business these days. It is increasingly difficult to stand out. You need to find any edge you can get. Video is just one little simple technique you can use to stand out in today’s marketplace. But fair warning – this will change – and soon video will be EVERYWHERE. Take advantage of it while you can…
Here are two sample videos for Intrepid client FuegoMundo South American Wood-Fire Grill that we will use to promote on our blog and in social media…
