July 31st, 2009 by Todd Schnick
Readers of this blog have been hearing me say for a long, long time to do something exciting and different with their marketing.
Well, I have taken my own advice. I have accepted the invitation of original host Stone Payton to join him on the mic for The High Velocity Radio Show!
Stone and I have big plans for the show. We will have guests that will talk about bringing fast, innovative change to their business, who get better business results in less time, and who practice the art of CircleNomics – bringing quality relationships and profitable business into their circle.
But stay tuned as we grow and evolve this show!
So, not only do we get to interact with a wide collection of fascinating, innovative, and successful business leaders, we get to share their valuable insights with our own community. And that is the best part about it!
But what a great way to meet people and interact with them in a serious way. One could continue to cold call and/or spam people with interruption marketing tactics in hopes of getting them to respond… Or you could invite them to share their knowledge on the radio. Hmmm…
I’ve chosen my new approach. But as I’ve said, it isn’t about Stone or myself. It isn’t even about the guests on our show. It’s really about our listeners – and providing them with helpful and valuable content that helps them learn, grow and become better business leaders.
Comment below if you are interested in being on the show, or want to suggest a future guest for the show. Or use the “Ask A Question” form to the immediate right. We would love to hear from you!
Thanks Stone, for the opportunity to join you on this adventure. It’s gonna be a wild ride!
Tune in to The High Velocity Radio Show Monday mornings at 1000AM Eastern time! As Stone says, see you in the fast lane!
July 26th, 2009 by Todd Schnick

Photo by ocean.flynn on Flickr
Be An Intrepid Marketer – Recommendation No. 29
I was jointly conducting a workshop this weekend, where the topic of networking was front and center. A main theme throughout the workshop, when talking about both face-to-face networking and social media – is giving value first.
By this I mean thinking about others first. Putting yourself in the servant’s heart mindset first. The last thing you should really focus on? Selling.
[I promise, serving first will result in new business...]
The main point of this post is to tell you that you have to change your thinking, change your discipline, and force yourself into a mindset where you are always looking for ways to help and serve people.
You have to LISTEN to people, and identify opportunities to help people, whether that is sending them a referral, sending them an article or blog post on something they will find useful, or whether you can connect them with someone who will be important for them to know.
But…
If you are in a selling mindset, you just don’t see these opportunities. And trust me, we all fall into this. You have to discipline yourself to change your mindset into that of a servant, and once you do, you will see countless ways to help people.
Discipline yourself to do this, and you will see good karma come back to you, big time!
July 22nd, 2009 by Todd Schnick
You know, in this day and age, it would be pretty easy to get down. Tough economy, tricky world stage with North Korea and Iran, governments raising taxes and spending, difficult life decisions round every corner, and the Red Sox losing four in a row…
But everywhere you look, there are little inspirations that ought to raise you up. For me, this morning, it was the guy at the drive-thru window at Starbucks. He had an amazing attitude, was warm and pleasant, took sincere pride in every little thing he did from counting change to ensuring the lid was on nice and tight.
He took pride in his job. That’s always an inspiration to me. Not only did it leave a nice impression of Starbucks, but it gave me a nice boost to my difficult day ahead…
And I’ll take those little pick-me-ups any way I can get them. We ALL should look to have the same impact on people. Not only to improve our business, but more importantly, to improve the quality of life. Yours and theirs…